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Finally share your gifts, be visible, and create the impact you’re meant for—while feeling quietly confident
INTRODUCING: THE GROUNDED BRAND | 8 WEEK ONLINE PROGRAM
A unique and transformative blueprint that will help you create a brand foundation that honors your values, voice, and introverted nature—without having to shout or force yourself into extroverted strategies.
It’s more than branding. It’s about building a business foundation that reflects who you are at your core, grows with you—and naturally draws in the people you’re here to serve.
You know you’re here to do meaningful work — to share what’s in your heart, to make a difference, to be of service. And to build a wildly successful business along the way.
But actually being visible — showing up consistently, saying what you really mean, finding the words that feel right... That’s where things start to feel sticky.
You’re not alone in this. These are the challenges we’ve seen and experienced—over and over:
But here’s the good news :
It’s not your fault you’re struggling. Most business advice caters to a fast-paced, extroverted approach. You work differently — and that’s perfectly okay. The key is building a brand that aligns with who you are, not forcing yourself into a mold.
JUST IMAGEN IF SHOWING UP DIDN'T FEEL SO DRAINING, AWKWARD AND CONFUSING?
What if you always knew exactly how to express your message—without overthinking every word?
What if showing up felt safe, grounded, and even exciting—like something you wanted to do, not something you had to push through?
And what if your brand did the heavy lifting—so you could spend less time forcing visibility, and more time doing the work you love?
We are Nicole and Jelita, a creative duo supporting those who lead through quiet impact rather than the noise.
We landed our first 3 clients just one week after launching our business—and we did it without loud marketing tactics or the pressure to show up in ways that drain us. Here's how:
We got clear on our message—so sharing never feels awkward.
We know what we stand for, who we serve, and how to talk about it. No rambling. No winging it. Just messaging that clicks—and connects.
We learned how to be visible in ways that energize us.
We don’t force visibility. We understand our nervous systems, so we’ve found a way to be seen that feels grounding, not draining.
We built clarity and confidence into our business from day one.
Instead of spinning in circles or second-guessing everything, we built a solid foundation rooted in values, voice, and vision—so we can move with focus and ease.
Because when your message reflects who you are, your presence is aligned with your values + truth, and your foundation is solid— you can create a business that isn’t just seen, but deeply felt.
HI THERE, WE'RE SO HAPPY YOU'RE HERE
You don’t need to be an extrovert, rely on loud marketing tactics, or constantly chase attention to build a business that thrives.
We get it—it sounds a little counterintuitive. But if you want to build a brand foundation that honors your introverted nature and attracts the right people, you need to learn how to create aligned visibility.
It's as simple as that.
Because building a grounded brand isn’t about forcing visibility or trying to be someone you're not. It’s a skill you can learn, just like any other part of your business. You don’t need to be extroverted, constantly visible, or performative to create a brand that thrives.
Think of it like this: You wouldn’t expect to be “a natural” at running your website or managing your finances. So why should building your brand foundation be any different?
If showing up feels hard, out of alignment, or even unnatural—it’s simply a sign you need the right tools and strategies to make visibility feel like second nature.
Aligned visibility does NOT look like...
✘ Posting just to “stay visible,” even when you’re not clear on what to say
✘ Trying to be everywhere, all the time—and burning out in the process
✘ Sharing what you think people want to hear, instead of what’s truly aligned
✘ Constantly looking at *competitors* before you write and share your own content
✘ Forcing yourself to be “more visible” when it feels awkward, draining, or unclear
✘ Staring at your screen hoping the right words will just come
It looks like...
✓ Sharing from a clear, confident message that feels like you
✓ Being visible in ways that work with your nervous system, not against it
✓ Attracting the right people because your values, voice, and vision are unmistakable
✓ Knowing what to say—and how to say it—without second-guessing yourself
✓ Showing up with intention, not overwhelm
✓ Building trust and connection without needing to overshare or overperform
The truth is: your brand foundation is one of the most powerful tools you have. If you’re not actively building it, you’re making it harder to attract your people, grow your business, and show up confidently.
HERE'S WHY YOUR FOUNDATION MATTERS MORE THAN ALMOST ANYTHING ELSE:
When you're clear on what you stand for, what you offer, and how to talk about it — your message lands. You stop second-guessing yourself and start saying things that stick with your people. (Even if you're still in the early days or have a tiny audience.)
A strong foundation doesn’t just help you sell — it helps you show up.
No more avoiding visibility or waiting for confidence to magically appear. With the right tools and nervous system support, being seen starts to feel safe and even energizing.
You don’t need 10k followers, a fancy brand shoot, or to be online 24/7 to grow a meaningful business. You need depth, direction, and language that reflects the real you.
Just look at the numbers:
64
%
of consumers report that shared values help create trusted relationships with brands. Knowing exactly what you stand for is the foundation of authentic connection.
81
%
of consumers say brand trust is a deciding factor when making a purchase decision. A strong foundation helps you build trust from day one.
94
%
of consumers say that authenticity is important when deciding which brands they like and support. A well-defined brand foundation ensures authenticity.
Your brand foundation is where the magic happens.
Without it, building trust, connecting with your audience, and showing up with confidence becomes a struggle. But with the right foundation, everything shifts.
"So how do I confidently show up without feeling awkward or like I'm ‘selling’?"
We get it. It can be intimidating—especially if you're unsure of what to say or how to position yourself. No one wants to sound pushy or fake when they’re sharing their message.
But the truth is, you don’t have to convince anyone to buy. With a strong brand foundation, you’ll know exactly how to show up with confidence, speak directly to the people your work is meant for, and create an authentic connection that naturally and ethically leads to sales.
AND THAT'S WHAT WE'RE SHOWING YOU HOW TO DO...
INTRODUCING...
THE GROUNDED BRAND
BY NONA CONCEPTS
This is the course you’ve been waiting for:
a zero-fluff, results-driven program that will teach you how to build a brand foundation that feels authentic, aligned, and empowering — even if you’re unsure of what to say, feel overwhelmed by visibility, or struggle with showing up consistently — and make building and growing your business more confident and effortless than ever.
THE MODULES
01
Understanding Introversion + Reclaiming Your Body as Your Business Partner
You’ll explore why traditional success models often fail introverted and sensitive women ✔️ 1.1 – Understand Your Nature (Neuroscience behind Introversion) Learn the neuroscience behind introversion and sensitivity — and why your brain is wired for depth, not speed. ✔️ 1.2 – Why Traditional Models Don’t Work for You See why most business advice leads to burnout for introverted women — and what to do instead. ✔️ 1.3 – Your Body as CEO Start listening to your body’s intelligence and using a bottom-up approach to decision-making. ✔️ 1.4 – Create Your Body-Led Business Intention Craft a clear, aligned intention for your business — one that supports your energy and values long-term.
02
Building Your Nervous System Blueprint
Now that you recognize your body as your true business partner, it's time to deepen that relationship. In this module, you’ll explore the full landscape of your nervous system (it’s sooo much more than just fight, flight, or freeze!) ✔️ 2.1 – Understand Your Nervous System in Business Learn how your system responds under pressure, visibility, and uncertainty — and how that can show up in your business as hiding, procrastination etc.. ✔️ 2.2 – Create a Felt Sense of Safety Discover how to reconnect with safety in your body — especially when facing visibility or taking big steps. ✔️ 2.3 – Build Capacity & Regulation Tools Learn the difference between regulating and building capacity, and start building a personal toolkit you can use anytime. ✔️ 2.4 – Map Your Nervous System Blueprint Identify your patterns and create a custom map of your nervous system — so you know how to support yourself through growth and stress.
03
Find your unique brand power
In this module, we’ll lay the groundwork for crafting a brand position that feels both true to you and irresistible. ✔️ 3.1 Reflect on Your Story & Strengths Uncover your life experiences, expertise, and the journey that naturally shapes the heart of your brand. ✔️ 3.2 Define Your Values & Perspective Identify what truly matters to you, how you see the world, and where your voice fills a gap in your industry. ✔️ 3.3 Clarify Your Purpose & Positioning Root your brand in a purpose that energizes you — and craft a simple, authentic position that sets you apart. ✔️ 3.4 Integrate & Articulate Your Brand Identity Pull it all together into a clear, aligned brand direction you can grow from confidently.
04
Your People, Their Problems — and Your Unique Way to Help Them
You’ve defined what makes your brand unique — now it’s time to identify the people who need it most. ✔️ 4.1 – Finding the People Who Truly Need You Learn how to identify and connect with your most aligned audience — the people who are already looking for what you offer. ✔️ 4.2 – Understanding Their Deepest Needs Go beyond surface-level pain points to uncover the real emotional drivers, desires, and struggles of your ideal client. ✔️ 4.3 – Mapping Problems to Meaningful Solutions Learn how to position what you offer as a natural, grounded solution — without hype, pressure, or overpromising. ✔️ 4.4 – Crafting Your Signature Method Develop your unique process or framework that outlines how you help — in a way that’s true to your strengths and your clients' journey.
05
From Inner Clarity to Outer Confidence — Share Your Brand with the World
In this final module, you’ll bring everything together — moving from strategy to aligned, sustainable action. ✔️ 5.1 Step Into Your Brand with Calm Confidence Own your voice, embody your message, and shift from hiding to being seen — on your terms. ✔️ 5.2 Craft Your Core Message Refine the words that speak straight to your audience’s hearts, clearly and authentically. ✔️ 5.3 The Visibility Challenge — Showing Up Without Burning Out Practice gentle, aligned visibility with tools that support your nervous system and energy. ✔️ 5.4 Your Personalized Quiet Confidence Blueprint Integrate everything you’ve learned into your unique, body-led rhythm for sustainable business growth.
06
BONUS MODULE: How to be sustainably visible without constantly Being “On”
You don’t need to be loud, extroverted, or constantly online to grow your business. In this module, you’ll learn how to show up in ways that feel authentic, spacious, and aligned with your natural energy — so your presence becomes magnetic without relying on performance or pressure. ✔️ 4.1: Redefining Visibility — Leading with Presence, Not Performance. Everything about Limbic Resonance ✔️ 4.2: Sustainable Visibility Practices for Introverted Entrepreneurs + Create your own Quiet Visibility Strategy ✔️ 4.3: Building Energy-Protective Boundaries Around Visibility
BUT WAIT, THE GROUNDED BRAND™ ISN'T JUST EDUCATIONAL
It also comes with a wealth of resources to help you build a strong brand foundation and confidently show up with clarity—without the overwhelm.
25 video lessons guiding you step by step through authentic brand positioning and messaging
A Personalized Nervous System Blueprint for Business
Learn how your nervous system responds to stress, pressure, and visibility — and create a body-led plan to grow your business without burning out.
Somatic Tools for Grounded Confidence & Emotional Resilience Practice simple, daily nervous system tools to regulate in real time, expand your capacity, and stay present in your leadership — especially when things feel uncomfortable or uncertain.
Brand Positioning Workbook (a comprehensive guide to apply what you learn—practical, reflective, and actionable)
Grounded Message Mapping (a structured guide to help you craft messaging that feels natural, aligned, and effective)
The Quiet Authority Roadmap – A practical guide for introverts and humble change-makers to build influence in a way that feels natural (without forcing visibility or exhausting social media tactics)
Lifetime access to the course
AND JUST TO BE CLEAR...
The strategy in this course is NOT “just share *your story* and hope your audience gets it.”
For the record, we’ve seen courses charge $2000+ for that oversimplified advice. But here’s the problem with it…
It's totally unactionable
Because, what does that actually look like when it’s just you, your laptop, and a quiet moment to share something real?
It's not grounded
Without a clear brand foundation, your message feels scattered, forgettable, and different every time you show up.
It's not strategic
Sharing bits of your day isn’t a plan — it’s a shot in the dark.
Being visible and sharing your gifts still feels awkward when you’re unsure what you stand for or how to say it.
It doesn't build confidence
But most of all, you don’t need to wait until you feel perfectly clear, confident, or inspired to show up.
You need a foundation that helps you communicate your value with ease — even on the days when self-doubt creeps in or your ideas
feel fuzzy.
WHEN WE SAY ALLLL THE ANSWERS—WE MEAN IT
THE GROUNDED BRAND™ will answer all your questions about how to build a quietly confident brand foundation so you can finally share your gifts, be seen, and create the impact you’re meant for—without compromising who you are.
QUESTIONS LIKE:
→ How can I show up confidently without feeling overwhelmed?
→ How do I know if my messaging is on point?
→ How can I make sure my content resonates with my audience?
→ Can I build a strong brand without having a big following?
→ Where do I even begin if I’ve never had a brand strategy before?
→ How can I build trust without showing my face?
→ How can I show up in a way that feels good?
→ How can I stop procrastinating when sharing my gifts?
→ How do I even know what I stand for?
→ How can I be different from others in my industry?
→ How do I make people feel something when I share online?
→ Do I even need a foundation if I already have a logo?
→ How do I stop sounding like everybody else in my industry?
We know what you might be wondering.
"But will this actually work for me and my business?"
The brand strategy, visibility tools, and content foundations we teach inside THE GROUNDED BRAND™ are designed to support quiet, thoughtful entrepreneurs across all industries—from coaches and creatives to service providers and product-based businesses, including:
BABY SLEEP COACHES
PARENTING COACHES
NUTRITIONISTS
GARDENERS
FLORISTS
FAMILY THERAPISTS
SEX THERAPISTS
TANTRA TEACHERS
LIFE COACHES
FERTILITY COACHES
YOGA TEACHERS
SKIN CARE SPECIALISTS
MASSAGE THERAPISTS
TAROT READERS
HUMAN DESIGN READERS
ENERGY HEALERS
MINDSET COACHES
WELLNESS COACHES
COURSE CREATORS
CONTENT CREATORS
MEDITATION COACHES
RELATIONSHIP COACHES
ILLUSTRATORS
WRITERS
VIRTUAL ASSISTANTS
COPYWRITERS
WEB DESIGNERS
INTERIOR DESIGNERS
EMAIL MARKETERS
FUNNEL STRATEGISTS
BUSINESS COACHES
FITNESS COACHES
TATTOO ARTISTS
ILLUSTRATORS
MAKEUP ARTISTS
REIKI PRACTIONERS
SOMATIC EDUCATORS
ASTROLOGERS
BREATHWORK FACILITATORS
REAL ESTATE AGENTS
PHOTOGRAPHERS
PAINTERS
CERAMIC ARTISTS
MOM INFLUENCERS
WEDDING PLANNERS
STYLISTS
DOG TRAINERS
BROW + NAIL ARTISTS
Got questions? Ask away.
WHAT IF I HAVE ALWAYS FELT UNCOMFORTABLE BEING VISIBLE, WILL THIS REALLY WORK FOR ME? Yes. This course was specifically created for introverts, deep feelers, and quiet creatives. We don’t believe in forcing extroverted strategies—instead, we guide you in finding grounded, aligned ways to be visible that actually feel good (and work).
WHAT EXACTLY WILL I WALK AWAY WITH BY THE END OF THIS COURSE? By the end of The Grounded Brand™, you’ll have a complete, values-aligned brand foundation—including clear messaging, deep clarity on your voice and vision, and a visibility plan that honors your energy and helps you attract the right people without burnout or overthinking.
IS THIS COURSE ABOUT THE AESTHETICS OF BRANDING? No—this isn’t about logos, fonts, or visuals. While we love beautiful aesthetics, they won’t bring in consistent clients if your foundation isn’t clear. That’s why we start with what truly matters: your message, positioning, and presence. This course guides you through building a strategic, heart-led brand foundation—so your dream clients can find you, trust you, and feel naturally drawn to work with you. When you know what you stand for and how to express it clearly, showing up (and selling) becomes effortless.
I'VE TAKEN OTHER BRANDING OR BUSINESS COURSES, HOW IS THIS DIFFERENT? Unlike cookie-cutter programs that ask you to “niche down” (the old way), post more, or follow outdated formulas, this course is trauma-aware, nervous-system-informed, and tailored to quiet-led entrepreneurs. You’ll learn how to build a brand that grows with you, not one that boxes you in.
HOW LONG WILL IT TAKE TO COMPLETE THE COURSE? The course is self-paced and intentionally designed to be digestible, not overwhelming. You can complete it in a few weeks—or take it slow and come back to it whenever you need. You’ll have lifetime access, so there’s no rush. For our Founders Round we will release one new module per week.
DO I NEED TO BE AT A CERTAIN STAGE IN BUSINESS FOR THIS TO MAKE SENSE? No. Whether you're just starting out, pivoting, or have been in business for a while but never felt fully aligned, this course meets you where you are. If you feel stuck or unsure how to express your message, this is for you.
WHAT IF I'M STILL NOT SURE IF THIS IS RIGHT FOR ME? We totally get it—this isn’t about pressure. If you’re feeling the pull but still have questions, you can reach out to us directly. We’re happy to help you decide if this is the right fit for where you’re at.
WHEN AND HOW WILL I GET ACCESS TO THE COURSE? If you join us for the Founder's Round, you’ll receive early access at a reduced price. The first module will be released on July 1st, and after that, a new module will drop each week. You’ll get access through a private course portal, and we’ll send you an email each week to let you know when new content is available. This pace is intentional—to give you space to integrate and implement as you go, without overwhelm.
DO YOU OFFER REFUNDS? Because this is a digital product (and can’t be “returned”), we don’t offer refunds. That said, we want you to feel confident in your decision—so if you’re unsure whether the course is the right fit for your business, send us a message on Instagram. We’ll give you an honest answer about whether it’s a good match.