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THE CREATIVE DUO
We’re Nicole and Jelita — two heart-led brand strategists and mamas, with four little ones between us and over a decade of experience in marketing, PR, and design.
We met through our children — school drop-offs turned into deep conversations, and we quickly realised how much we had in common: not just our work backgrounds, but our values, our temperament, and our quiet way of seeing the world.
We're both introverts at heart, and for a long time, we believed that meant we weren’t cut out for business — at least not the way it’s usually done.
Like many women, we tried to follow the loud, extroverted entrepreneurship advice — and each time, we walked away, feeling out of place and disconnected. It just didn’t sit right.
Out of our own struggle to build something sustainable and true, Nona Concepts came to life.
We believe your brand should feel like you. Not louder. Not shinier. Just more you — grounded, clear, and quietly powerful.
Together, we bring practical experience and a thoughtful, strategic approach:
Nicole is certified as PR specialist and somatic educator for women. Jelita holds a BSc in Consumer Psychology.
We've both spent years in marketing and PR, and our love for intentional design has been shaped through hands-on experience, in corporate jobs, mentorship, and self-taught exploration.
We’re here to help you create a brand experience that feels timeless, magnetic, and deeply aligned with your values — without needing to perform, be “on” all the time, or push yourself into someone else’s version of success.
Because introversion isn’t a weakness — it’s a strength.
And quiet brands can make the deepest impact.
YOU + US TOGETHER
If you’re a little like us, you’ve probably hesitated to put yourself out there—not because you lack vision, but because most business advice feels too loud, too pushy, or just not aligned with how you naturally show up.
You know you have something meaningful to offer. But when your brand doesn’t feel like you, it’s hard to feel confident sharing it with the world.
At Nona Concepts, we believe your brand should feel like an extension of you—quietly powerful, deeply rooted, and built with intention.
A strong brand and thoughtful website don’t just look good—they speak for you, so you don’t have to over-explain or over-perform. They hold you, so you can focus on doing the work you care about.
If you’ve been holding off because nothing has felt quite right yet—because you’ve been waiting for a way to build your business that honors your values and your nature—this might just be the partnership you’ve been looking for.
We see you. And we’ve built Nona for women like you.
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OUR PROCESS TO A QUIETLY SUCCESFUL BRAND
OUR GROUNDED BRANDING APPROACH
Many thoughtful, introverted women know they have something meaningful to offer—but often hesitate to start their brand, feeling like they have to be louder or more extroverted to succeed.
That’s why, inside The Grounded Brand™, we teach a one-of-a-kind, trauma-informed, body-led approach designed for sensitive nervous systems—so you can build such a solid foundation that showing up no longer feels overwhelming, but aligned to your humble nature and sustainable.
We believe these 3 foundations are key to a sustainable, successful brand for introverted women:
Hover over to get to know how
Body
Your inner compass.
Understand your introverted nature and learn how to work with your nervous system—so you can show up sustainably, with confidence, and without having to be someone you're not.
worth exploring:
Brand
The structure that holds you.
Get to know your niche, clarify your message, and build a brand that feels like home — and connects deeply with the people you're here to serve.
Learn how to do it step-by-step, or let us guide you through it.
take a closer look at:
THE QUIET AUTHORITY MESSAGING KIT
Design
Your expression of it all.
Receive a timeless visual identity through our 1:1 BRANDING SERVICES—one that captures the true essence of your brand, builds instant trust, and feels like home to both you and the people you’re here to serve.
10+
years of combined creative experience
∞
endless ideas, infinite impact
100%
dedication and commitment
OUR GO-TO BLUEPRINT
A Step-by-Step Guide to Help you Clarify your Voice, Message, Audience and an Offer that feels right — and works
A quiet yet powerful path for purpose-led women in business who want to grow with clarity, integrity, and ease—without losing themselves in the noise.
Inside you'll learn how to truly understand your people, shape a positioning that feels unmistakably you, and craft messaging that speaks straight to the heart.
No performance. No push. Just honest connection, built in a way that honours your energy and values.
GET TO KNOW US A LITTLE BETTER
WE BOTH LOVE
the perfect latte, our barefoot island-life, and basically anything with a beautiful aesthetic.
PEOPLE ARE SURPRISED THAT
we jumped into working together just three months after we met—and it felt like the most natural thing ever!
OUR KIND OF SUCCESS LOOKS LIKE
a business that feels aligned and work that energises rather than drains.
WE'RE BOTH INTROVERTS AT HEART, BUT...
ask us about our work, and we’ll light up!
OUR IDEAL WEEKEND LOOKS LIKE
family time, outdoor adventures, a little work (because we simply can’t resist), and discovering hidden gems for the best local food.
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