BOUTIQUE BRANDING AGENCY
[brands with a high-end, timeless edge, intentionally designed for the humble change-makers and big dreamers]








(01) BRAND STRATEGY
(02) VISUAL IDENTITY
(03) BODY-LED BUSINESS STRATEGY
(04) WEBSITE DESIGN
Like sea shells on the shore, your gifts are meant to be found. We’re here to help you share your work, be seen and make the impact only you can make.
Like sea shells on the shore, your gifts are meant to be found. We’re here to help you share your work, be seen and make the impact only you can make.
We see you — the soft woman. A humble change-maker who knows her worth. Calm but fiercely committed. Quiet in her power, yet full of fire. The world is waiting for you — and the gifts only you can bring.


WE'RE SO HAPPY YOU'RE HERE
Your work matters. Let's make it seen,
felt, and paid for
You care deeply about your work. Your business isn’t “just business”, it’s how you serve, heal, guide, and create change.
But getting your brand, your visual identity, and website off the ground, and then showing up to sell your work, can feel like a lot, or even hold you back from starting completely.
We’re here to take that off your plate. To build the strategy, messaging, branding, and website that carry your business forward, so you can focus on doing the work you’re here to do.
We craft marketing and branding that fit you: your body, your nervous system, your rhythm, your story - and actually make showing up sooo much easier and sustainable.
Here’s what we can help you with
YOUR BRAND STORY
BRANDING + WEBSITE
NERVOUS SYSTEM ALIGNED VISIBILITY
FIND YOUR PEOPLE
Get crystal-clear on your purpose, message, and offers (yes, we’ll even help you find your Ikigai)
Build or re-build a brand and website that feel aligned, timeless and professional
Show up with confidence — aligned with your body and nervous system
Find the people who value your work and are excited to pay you for it
No loud hacks. No cookie-cutter strategies.
Just a business that fiiiinally feels like a deep exhale, whether you’re creating it for the first time or giving it a fresh start.


OUR APPROACH TO A ROCK SOLID BRAND FOUNDATION
We believe a thriving brand is built in three layers

Attracting your people, growth, flow, and ease don’t happen by accident — they’re made possible when there’s an intentional structure beneath the surface: YOUR OWN UNIQUE BRAND FOUNDATION
Our of our own experience we learned, that if you want to embody your business and brand, this is something you have to create within yourself first, before you can express it to the outside world.
Choose your path:
BRAND IDENTITY + WEBSITE
I’m ready to build a brand and website that feel timeless, professional, and aligned with my values — so I can share my work with confidence.
BRAND FOUNDATION
I want to create a rock-solid brand foundation — with messaging that feels deeply aligned, plus step-by-step support to overcome visibility blocks, regulate my nervous system and grow my business without burning out.
COURSES + SELF PACED SUPPORT
I want to learn at my own pace how to build an aligned brand that doesn't sound like everyone else, aligns with my female nature and makes showing up online exciting and doable (not draining).


Become the Obvious
Choice Starter Kit
You want to master your messaging so you can naturally attract the people you’re meant to serve and become the obvious choice in your niche?
This free kit helps you find words that feel true to you and good for everyone involved, so connecting with YOUR people becomes simple and genuine.

HI THERE, WE ARE JELITA + NICOLE
nona concepts is a creative duo supporting women who want to create a succesful business that leaves a ripple far beyond themselves.
Jelita and Nicole are brand strategists, copywriters, and heart-led designers with 20+ years of combined experience in marketing and PR. With an MSc in Psychology, a PR Specialist certification, and a Somatic Educator certification for women, they have a solid background and bring a unique, holistic approach to branding.
Their passion is helping humble change-makers overcome the fear of being seen, step into entrepreneurship, and share their gifts, as they are so much needed in our world.
Their mission? To help you build a clear, irresistible, and timeless brand that becomes the obvious choice to your people, feels natural to show up for, and supports you long-term, so you can spend less time second-guessing every step and more time doing the work you’re here to do.
.png)

nona means “woman” in Maluku and Indonesia. women are at the heart of everything we do.
The fiercly soft woman. She’s a humble change-maker. Her business isn’t just a way to make money; she craves lasting impact.
Her creativity is her compass. She leads with her intuition and heart. She doesn’t compete. She carves her own lane and becomes the obvious choice to her people. She cares deeply about the people she’s here to serve and celebrates their wins like her own.
WANT TO RECEIVE SPECIAL OFFERS?
Letters from nona.
Sign up for our email list.
Our newsletter delivers practical branding and marketing insights straight to your inbox—thoughtful advice you won’t find anywhere else. Unsubscribe anytime.